Do You Gate Your Content?

If you're going to gate your content, then i just got three simple suggestions for you. Make sure it's amazing content and worth gating, right? People are annoyed that they have to complete a form, but they're more annoyed if they feel likeh this wasn't worth the little bit of friction. Second, make sure you're doing something with the content. Third, balance that smaller pool of organic search with something else. And that's it. That'd be my advice. O, this has been helpful. If i seem a little reflective, i am just wondering what one day we will be recording an episode where you have gone entirely the opposite direction. You're living out