2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Why All My Content Is Ungated

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Is Your Approach Also Influenced by Where You Are in Your Career?

It's not about how long i've been doing this and whether i can afford to do this from a risk standpoint, more about what i sell. If i were selling a lot of books, or nothing customisable, or whatever I could see it making sense. In fact, i think some firms should completely ignore this advice,. Some of the firm's clients should completely ignored this advice. I just want to stretch people's thinking a little bit. It makes even less sense to gate content than impressing your readers.

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