
Why All My Content Is Ungated
2Bobs—with David C. Baker and Blair Enns
00:00
Is Your Approach Also Influenced by Where You Are in Your Career?
It's not about how long i've been doing this and whether i can afford to do this from a risk standpoint, more about what i sell. If i were selling a lot of books, or nothing customisable, or whatever I could see it making sense. In fact, i think some firms should completely ignore this advice,. Some of the firm's clients should completely ignored this advice. I just want to stretch people's thinking a little bit. It makes even less sense to gate content than impressing your readers.
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