2Bobs—with David C. Baker and Blair Enns cover image

Why All My Content Is Ungated

2Bobs—with David C. Baker and Blair Enns

00:00

Is Your Approach Also Influenced by Where You Are in Your Career?

It's not about how long i've been doing this and whether i can afford to do this from a risk standpoint, more about what i sell. If i were selling a lot of books, or nothing customisable, or whatever I could see it making sense. In fact, i think some firms should completely ignore this advice,. Some of the firm's clients should completely ignored this advice. I just want to stretch people's thinking a little bit. It makes even less sense to gate content than impressing your readers.

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