Why Are You Doing This?

i'm a huge believer in removing any unnecessary friction for the prospect. So from a ux standpoint, i want to make this as easy as possible. The second big i don't know how much of that is me versus real, yeh, i wonder. It's just trying to remove some of that friction. That's the first reason. Just a lot more indexible. When you say a pretty big part of what you do, you mean how you get business? Yes, exactly. But id as want to remove as much friction as possible. Cause when somebody doesn't know your firm, they might want to hire you,. There's not usually some huge compulsion to jump through all