How to Get the Most Out of Your Email Marketing Campaigns

We're so enamored with the technology, we're using it to do things that we shouldn't actually be doing. But i'll admit that my approach is influenced by how i want to experience this stuff. What really gets me is to go through the hastle of completing a form knowing i'm automatically going to be on somebody's list. That doesn't bother me so much, cause i figure, oh, well, i can just unsubscribe. But at the other end of this i'm thinking, are you kidding me? Shit. This is not worth it."