2Bobs—with David C. Baker and Blair Enns

Would you fire yourself based on the firm's results? Fortunately, David cannot fire you. Unfortunately, David cannot fire you.

WARNING: If you only listen to only one episode of 2Bobs it should NOT be this one. In this send up of the ridiculous things people put in their proposals David and Blair give exactly the WRONG advice, hoping you get the joke.

Every firm will face the possibility of a client concentration challenge, and every client should probably say “yes” to that opportunity in spite of the warnings going off in their heads.

Blair identifies six variables that can change the trajectory of the sale conversation with your prospective client.

The most-read New York Times story of 2021 was about the dominant emotion many of us felt. Blair and David just hit record for this episode, without any plan for this conversation about the pandemic and how they feel about the new year.

Blair has David expand on his recent article titled "You’re A Dictatorship That Gathers Individual Democracies—Good For You."

Blair tears down seven common sales advice statements that B2B creative firms should actually avoid following in their new business engagements. See the episode notes, links, and transcript

Blair provides some modeling language in a sales context. While using scripts for a sales conversation is not advised, there are some “set piece” phrases that are handy to have at the ready.

If you ever need to go to war over not being paid, David has some bombs you can lob over your enemy’s front lines.

Blair interviews David on why dropping a client is sometimes necessary and how to best approach letting them go.