2Bobs—with David C. Baker and Blair Enns

The Evolution of a Marketing Firm

Jul 20, 2022
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Episode notes
1
Introduction
00:00 • 2min
2
The Evolution of a Creative or a Marketing Firm
01:51 • 2min
3
How to Position a Marketing Firm
04:07 • 4min
4
Customer Experience Design for the Insurance Industry
07:39 • 4min
5
Is It a Good Thing or a Bad Thing?
11:15 • 4min
6
The Long Tail Prophecy
15:40 • 2min
7
Is This Going to Slow Down?
17:44 • 2min
8
Positioning - What's the Next Word for Branding?
19:28 • 3min
9
The Crash of Cryptocurrency
22:27 • 2min
10
Story Brand
24:31 • 3min
11
Do You Want to Make Some Future Predictions About Your Firm?
27:40 • 2min
12
Why You Shouldn't Be Using a Positioning Language
29:39 • 3min