The Evolution of a Marketing Firm
2Bobs—with David C. Baker and Blair Enns
00:00
Why You Shouldn't Be Using a Positioning Language
David Baker and Blair Nns: Positioning as a construct has changed really quickly in the last two decades. It does not speak to your expertise about building a purpose driven brand or how you reach people, they say. "You can't just go to an offset printer and print a business card and use it for the next ten years"
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