The Evolution of a Marketing Firm
2Bobs—with David C. Baker and Blair Enns
00:00
Customer Experience Design for the Insurance Industry
15 out of 20 firms identified a market in addition to discipline. People are getting tight about not only what they do, but for whom they do it. Advertising is unkillables, like the cockroaches and sharks that will be here long after we're gone. It's unkillable, but we're not talking about it.
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