2Bobs—with David C. Baker and Blair Enns cover image

The Evolution of a Marketing Firm

2Bobs—with David C. Baker and Blair Enns

00:00

The Long Tail Prophecy

"It's mostly me. It's more me than you," he says of his role in the digital revolution. "There is a tendency to fragmentation over time, particularly when you are selling services." The internet search system has made it easier for people to find what they're looking for quickly and easily.

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