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2Bobs—with David C. Baker and Blair Enns chevron_right

The Power of Process

Mar 30, 2022
32:25
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1
Introduction
00:00 • 2min
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2
Podcast - Process From the North
02:21 • 2min
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3
What Do We Mean by Process When We Say We Have a Process?
04:32 • 3min
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4
What's the Dearth of Process at Creative Firms?
07:54 • 2min
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5
Is There a Lot of Process in a Creative Firm?
10:09 • 3min
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6
The Art of Creative Entrapaner Ship Podcast
13:38 • 2min
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7
Process Frame Case Studies - Do You Use It Lately?
15:15 • 2min
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8
How Do You Do It?
17:17 • 2min
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9
The Third Leg of the Positioning Stool, Thislik
19:12 • 2min
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10
Is There a Link Between Your Process and Your Clients?
21:05 • 2min
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11
Why You Shouldn't Use Nuro
22:52 • 2min
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12
You're Going to Fall in Love With It
24:55 • 2min
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13
What Is Intellectual Property?
26:57 • 3min
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14
I've Never in a Real Ip That's Not Just Marketing Driven, but It's Real
29:29 • 3min
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Blair discusses what they mean by having a process, how to develop it, what to avoid, and how your process at its highest level can be turned into valuable IP. Get the episode notes and transcript at http://2bobs.com/podcast/the-power-of-process

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