The Third Leg of the Positioning Stool, Thislik

The longer you live, the more you develop these routine that you're not even aware of. The first way to think about this is just have somebody observe the routine and write it down. If they write something down that's wrong, or you can immediately see an area for improvement, then you make that improvement. But process, a way of working, is best when it falls out of an overarching point of view. And if you have an ideology on how you do what you do, like my ideology is right there in the name of the business without pitching, then out of that ideology should fall a working methodology.