Is There a Lot of Process in a Creative Firm?

In 19 90, the young and rubicam put out something called the travelling creative workshop. It is a fascinating look into that process where a firm said, listen, we're growing like crazy. But if they're going to be good, they're goin to ave to understand our process. And it's because creatives, as people, seek freedom, rightly, seek variety. They come at problems from a divergent model, thinking all over the place.