2Bobs—with David C. Baker and Blair Enns cover image

The Power of Process

2Bobs—with David C. Baker and Blair Enns

00:00

You're Going to Fall in Love With It

The more you codify a process, the more you will fall in love with it. You're going to use it too early in the sales es and talk about it too long. Those ar the caviets, are the warnings, ok? The highest level. No fordees, no nurro, unless you are a neurologist. And if you are a Neurologist, what the hell are you doing running a marketing firma ha ha ha haha ha ha ha og now, datim atri some other warnings. So i spent more time talking about this than i wanted to. But clearly, i needd to get off my chest next morning, next morning

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