2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

The Power of Process

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Why You Shouldn't Use Nuro

If you don't have a process, you are subtly communicating that we're special people. 50% of the firms on the planet have a four step process that starts with four ds for reasons i don't fully understand. The second warning you alluded to earlier is the use of nuro. This one gets me. Ih've issued a world wide ban on the use of the word nuro in any of your marketing,. Any of your process, any of your description of what you do, unless you are a ph d. Nerologist. And i've encountered probably a dozen firms who claim to do nuro marketing or to have a nerrow thing. But if it's really important

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