2Bobs—with David C. Baker and Blair Enns cover image

The Power of Process

2Bobs—with David C. Baker and Blair Enns

00:00

Why You Shouldn't Use Nuro

If you don't have a process, you are subtly communicating that we're special people. 50% of the firms on the planet have a four step process that starts with four ds for reasons i don't fully understand. The second warning you alluded to earlier is the use of nuro. This one gets me. Ih've issued a world wide ban on the use of the word nuro in any of your marketing,. Any of your process, any of your description of what you do, unless you are a ph d. Nerologist. And i've encountered probably a dozen firms who claim to do nuro marketing or to have a nerrow thing. But if it's really important

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