2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

The Power of Process

2Bobs—with David C. Baker and Blair Enns

CHAPTER

What's the Dearth of Process at Creative Firms?

"What strikes me is that they hire employees, and they very seldom have to teach these employees how they solvepo s. They sort of pick it up just through osmosis," he says. "There was no codified process for how we diagnosed the clients problem... It's interesting that it sort of demonstrates the dearth of real process at firms."

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