
The Power of Process
2Bobs—with David C. Baker and Blair Enns
What Is Intellectual Property?
Ip is the highest level of intellectual property. It stands alone, and it can be used to license other firms' work. Ip almost always comes out of a point of view, i think, right? And we didn't talk about this, but a point of views sometimes falls out of a working process. But implied in that as a model. So you develop a model that's unique to you. E ps almost always involve a diagnostic phase. You take this process of codifying how you get the basic information that you need to understand the clients situation so you can prescribe a solution.
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