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Proposal Length
- Make proposals large, as page count equates to perceived intelligence in the client's mind.
- Aim for at least 75 pages, but ideally over 100, to showcase your firm's expertise.
Secret Sauce
- Include both your firm's and the client's logos on every page of the proposal.
- This creates a sense of partnership and makes the client feel like the project is a perfect fit.
Client Logo Wall
- Include a "client logo wall" showcasing every client your team has ever worked with, even tangentially.
- This creates an impression of vast experience and expertise, regardless of actual project involvement.