2Bobs—with David C. Baker and Blair Enns cover image

Secrets Behind the Killer Proposal

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Is There Free Creativity?

For every ligenious idea, you need four or five pages of written support. You could convey that standing in front of the room and just explain it in a couple of minutes, but it's not good enough. Everything about the damn web sight like, just fatten that up. So there's free creative because you're trying to just help understand exactly what's happening.

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