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Randall Rothenberg, CEO Emeritus of the IAB, shares his extensive knowledge on the digital advertising industry's evolution. He discusses pivotal moments like Google's acquisition of DoubleClick and the ongoing debates around privacy regulations. Rothenberg also addresses the complexities of corporate interests in policymaking, alongside the challenges traditional media faces against tech giants. Plus, he highlights Spotify's transformation into a multimedia powerhouse and the rise of retail media networks that are reshaping advertising strategies today.

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dave Otten, CEO of JW Player, dives into the exciting merger with Kinetic and its implications for the future of video technology. He shares insights on the evolving landscape of video streaming and ad monetization, emphasizing strategic partnerships and the importance of a solid commercial strategy. Otten also discusses lessons from early-stage investments, highlighting the significance of timing for strategic hires. Additionally, he offers a glimpse into the challenges and innovations in digital advertising, including the role of AI in enhancing productivity.

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk about the current state of in-app advertising, as well as how brands are looking at the opportunities outside of the walled gardens.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Tomassette, Director of Amazon DSP, and Neil Richter, Director of Advertising Science and Engineering at Amazon, share their insights into the evolving landscape of programmatic advertising. They discuss innovative advancements in Amazon's DSP, including the integration of AI and machine learning for goal-based bidding. The pair examine how algorithms can optimize campaigns and how genuine partnerships enhance transparency in digital marketing. They also reflect on recent industry mergers and the future of consumer interactions in advertising.

This is our inaugural episode of the latest podcast from Marketecture, The Monopoly Report. Hosts Ari Paparo and Alan Chapell will be interviewing legal, policy, and business experts about the ongoing antitrust cases against the advertising giants.Subscribe to the Monopoly Report podcast for more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Jablonowski, an expert in programmatic politics, delves into the evolving world of digital advertising in political campaigns. He highlights how data-driven strategies are aiding Democratic candidates in voter mobilization. The conversation tackles the complexities of voter ID laws and their impact on low-income communities. Jablonowski also discusses TikTok's emerging role in advertising and its potential to challenge Google’s dominance. The need for transparency in political ad spending and innovative outreach tactics is emphasized throughout.

Brian O'Kelley, an ad tech expert and insight leader, dives into the intricacies of the Google antitrust case and its implications for the industry. He discusses the evolution of ad tech, including header bidding and Prebid's role against industry titans. Sustainability and privacy advances, like Google's confidential matching technology, are also examined. O'Kelley highlights the new potential of AI in media planning and the importance of integrity in the ad tech landscape amid growing corporate governance challenges.

Alan Chappel, a keen observer of legal issues in the ad tech space, delves into the current Google antitrust trial, unpacking its potential impacts on advertising practices. He highlights the unique challenges journalists face while covering this trial, including courtroom restrictions and industry hesitancy to engage in discussions. The conversation also touches upon Snap's shift towards lower funnel advertising and TikTok's ongoing legal battles, providing insight into the intertwining of politics and market dynamics that are shaping the future of digital advertising.