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Episode 93: What's up with the Amazon DSP? Plus merger mania!
Oct 11, 2024
Brian Tomassette, Director of Amazon DSP, and Neil Richter, Director of Advertising Science and Engineering at Amazon, share their insights into the evolving landscape of programmatic advertising. They discuss innovative advancements in Amazon's DSP, including the integration of AI and machine learning for goal-based bidding. The pair examine how algorithms can optimize campaigns and how genuine partnerships enhance transparency in digital marketing. They also reflect on recent industry mergers and the future of consumer interactions in advertising.
44:04
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Quick takeaways
- The introduction of Adelaide for Publishers is revolutionizing how publishers leverage attention metrics to enhance advertising efficiency and revenue.
- Amazon DSP's evolution focuses on expanding inventory options and utilizing AI for improved ad placement, emphasizing user transparency and engagement.
Deep dives
Adelaide for Publishers: Leveraging Attention Metrics
A new product called Adelaide for Publishers enables publishers to utilize attention metrics effectively. By leveraging these metrics, publishers can curate inventory, gain insights, and potentially drive higher cost-per-mille (CPM) rates. This innovation is aimed at helping publishers better navigate the attention economy, which emphasizes the significance of consumer engagement. Leading publishers, including NPR and Cumulus Media, are already benefiting from this shift, bringing a transformative approach to their advertising strategies.
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