Adelaide for Publishers: Leveraging Attention Metrics

A new product called Adelaide for Publishers enables publishers to utilize attention metrics effectively. By leveraging these metrics, publishers can curate inventory, gain insights, and potentially drive higher cost-per-mille (CPM) rates. This innovation is aimed at helping publishers better navigate the attention economy, which emphasizes the significance of consumer engagement. Leading publishers, including NPR and Cumulus Media, are already benefiting from this shift, bringing a transformative approach to their advertising strategies.