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6min chapter
Episode 93: What's up with the Amazon DSP? Plus merger mania!
Marketecture: Get Smart. Fast.
Innovating Amazon's Demand-Side Platform
This chapter explores the evolution and enhancements made to Amazon's Demand-Side Platform (DSP) with a focus on customer satisfaction and competitive capabilities. The speakers discuss the integration of AI and machine learning in advertising technology, stressing the importance of transparency and user control for a versatile and effective advertising experience.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode