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Episode 93: What's up with the Amazon DSP? Plus merger mania!
Marketecture: Get Smart. Fast.
Navigating the Complex Consumer Journey with Amazon DSP
This chapter explores the intricacies of consumer behavior and the insights provided by Amazon's Demand-Side Platform. The speakers delve into the platform's advanced measurement capabilities, detailing how it tracks the user journey from awareness to purchase, while also hinting at future developments in advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode