Brian Tomassette, Director of Amazon DSP, and Neil Richter, Director of Advertising Science and Engineering at Amazon, share their insights into the evolving landscape of programmatic advertising. They discuss innovative advancements in Amazon's DSP, including the integration of AI and machine learning for goal-based bidding. The pair examine how algorithms can optimize campaigns and how genuine partnerships enhance transparency in digital marketing. They also reflect on recent industry mergers and the future of consumer interactions in advertising.