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Episode 93: What's up with the Amazon DSP? Plus merger mania!

Marketecture: Get Smart. Fast.

CHAPTER

Navigating the Future of Media and Advertising

This chapter explores the recent merger between JW and KynatX, analyzing its impact on video workflow and monetization while reflecting on the industry's notable figures. It also discusses significant funding developments in companies like Human, as well as the competitive dynamics in digital advertising following advancements in AI-based bidding systems. The conversation further delves into the evolving nature of search engines and shopping experiences, highlighting how social media platforms are reshaping consumer behavior and information retrieval.

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