Marketecture: Get Smart. Fast.
Episode 91: Mark Jablonowski on programmatic politics
Sep 27, 2024
Mark Jablonowski, an expert in programmatic politics, delves into the evolving world of digital advertising in political campaigns. He highlights how data-driven strategies are aiding Democratic candidates in voter mobilization. The conversation tackles the complexities of voter ID laws and their impact on low-income communities. Jablonowski also discusses TikTok's emerging role in advertising and its potential to challenge Google’s dominance. The need for transparency in political ad spending and innovative outreach tactics is emphasized throughout.
46:48
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The introduction of attention metrics by publishers highlights the increasing importance of understanding viewer engagement for maximizing advertising revenue.
- Mark Jablonowski emphasizes the necessity for political advertisers to leverage extensive voter data to create effective, targeted campaign strategies.
Deep dives
The Rise of the Attention Economy
Adelaide has launched a new product specifically designed for publishers to enhance their ability to leverage attention metrics. This new platform allows publishers to curate inventory and obtain detailed attention insights, which can lead to increased cost-per-thousand impressions (CPMs). In a competitive market, major players like the Weather Company and NPR are already utilizing these insights, showcasing the growing relevance of attention metrics in driving advertising revenue. This shift indicates a significant trend toward integrating attention economy principles in digital advertising strategies.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
