Episode 91: Mark Jablonowski on programmatic politics

Mark Jablonowski, an expert in programmatic politics, delves into the evolving world of digital advertising in political campaigns. He highlights how data-driven strategies are aiding Democratic candidates in voter mobilization. The conversation tackles the complexities of voter ID laws and their impact on low-income communities. Jablonowski also discusses TikTok's emerging role in advertising and its potential to challenge Google’s dominance. The need for transparency in political ad spending and innovative outreach tactics is emphasized throughout.