Mark Jablonowski

Mark Jablonowski, an expert in programmatic politics, delves into the evolving world of digital advertising in political campaigns. He highlights how data-driven strategies are aiding Democratic candidates in voter mobilization. The conversation tackles the complexities of voter ID laws and their impact on low-income communities. Jablonowski also discusses TikTok's emerging role in advertising and its potential to challenge Google’s dominance. The need for transparency in political ad spending and innovative outreach tactics is emphasized throughout.

Mark Jablonowski, a key player at DSPolitical, shares insights into the evolution of digital political advertising. He discusses how data-driven strategies are transforming outreach, especially for down-ballot candidates. Mark highlights the shift in ad spending trends between parties, with Democrats increasingly embracing digital platforms. He also touches on navigating work-life changes post-pandemic and the importance of innovation in political tech as the 2024 elections approach. Plus, he shares his culinary passion for Indian cuisine!