The Great Battlefield
Targeting Digital Political Ads with Mark Jablonowski of DSPolitical
Sep 11, 2024
Mark Jablonowski, a key player at DSPolitical, shares insights into the evolution of digital political advertising. He discusses how data-driven strategies are transforming outreach, especially for down-ballot candidates. Mark highlights the shift in ad spending trends between parties, with Democrats increasingly embracing digital platforms. He also touches on navigating work-life changes post-pandemic and the importance of innovation in political tech as the 2024 elections approach. Plus, he shares his culinary passion for Indian cuisine!
54:08
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Quick takeaways
- DS Political significantly enhances political campaigns through targeted digital ads by leveraging advanced technology and diverse data sources.
- Increasing investment in digital advertising by Democratic campaigns signifies a shift towards modern communication strategies in the evolving political landscape.
Deep dives
Evolution of DS Political and Its Impact
DS Political has seen significant growth and evolution, now supporting over 2,000 candidates and causes in their digital advertising efforts, from major races to local campaigns. Their focus on effective targeted online advertising involves collaborating with top data providers to ensure that campaigns can reach the right audience with precision. This includes utilizing connected television ads, which allow campaigns to target voters as accurately as they would with direct mail. By enhancing their technological capabilities and expanding their services, DS Political is effectively increasing their impact within the progressive political landscape.
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