Targeting Digital Political Ads with Mark Jablonowski of DSPolitical

Mark Jablonowski, a key player at DSPolitical, shares insights into the evolution of digital political advertising. He discusses how data-driven strategies are transforming outreach, especially for down-ballot candidates. Mark highlights the shift in ad spending trends between parties, with Democrats increasingly embracing digital platforms. He also touches on navigating work-life changes post-pandemic and the importance of innovation in political tech as the 2024 elections approach. Plus, he shares his culinary passion for Indian cuisine!