Marketecture: Get Smart. Fast. cover image

Marketecture: Get Smart. Fast.

Advertising Week: Katie McAdams of Basis In-Person

Oct 21, 2024
14:41

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner