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Marketecture: Get Smart. Fast.
Episode 94: Dave Otten on the JW-Connatix deal and what's next
Oct 18, 2024
Dave Otten, CEO of JW Player, dives into the exciting merger with Kinetic and its implications for the future of video technology. He shares insights on the evolving landscape of video streaming and ad monetization, emphasizing strategic partnerships and the importance of a solid commercial strategy. Otten also discusses lessons from early-stage investments, highlighting the significance of timing for strategic hires. Additionally, he offers a glimpse into the challenges and innovations in digital advertising, including the role of AI in enhancing productivity.
42:02
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Quick takeaways
- Maloco's launch of Adelaide for Publishers is revolutionizing advertising strategies by utilizing attention metrics for improved audience engagement and higher CPMs.
- The merger of JW Player and Kinetic aims to enhance monetization potential for content creators by integrating advanced video and ad technology for stronger market positioning.
Deep dives
Maloco and Ad Insights
Maloco serves as an advertising platform utilizing machine learning to optimize mobile app advertising outcomes for brands like Bumble and DraftKings. It offers a unique toolbox for retailers and streaming enterprises, allowing them to create and manage their advertising strategies efficiently. The recent launch of Adelaide for Publishers marks a shift towards leveraging attention metrics, enabling publishers to curate inventory and generate higher CPMs. This innovation empowers the attention economy by providing valuable insights into audience engagement.
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Discover
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