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Episode 94: Dave Otten on the JW-Connatix deal and what's next

Marketecture: Get Smart. Fast.

CHAPTER

Collaborative Dynamics in Video Tech

This chapter focuses on the partnership between JW Player and Kinetics, emphasizing their roles in video streaming and ad monetization. The discussion covers strategic naming, evolving market dynamics, and the integration of services to enhance monetization efforts for publishers and broadcasters. Additionally, financial performance metrics and competitive challenges in the video tech industry are analyzed, highlighting the importance of a robust commercial strategy.

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