Navigating Advertising Scrutiny and Innovation

This chapter examines the challenges faced by IAS and DV from DOJ and NCIS regarding analytics practices, alongside the implications of government spending on digital advertising. It highlights DV's new initiative for brand-safe news investments and discusses the role of PayPal's advertising business and its effects on retail media networks. The conversation also delves into the adoption of AI tools in ad management, emphasizing their potential to enhance productivity and streamline complex workflows.