

Episode 89: Alan Chappel helps put the antitrust trial in perspective
Sep 13, 2024
Alan Chappel, a keen observer of legal issues in the ad tech space, delves into the current Google antitrust trial, unpacking its potential impacts on advertising practices. He highlights the unique challenges journalists face while covering this trial, including courtroom restrictions and industry hesitancy to engage in discussions. The conversation also touches upon Snap's shift towards lower funnel advertising and TikTok's ongoing legal battles, providing insight into the intertwining of politics and market dynamics that are shaping the future of digital advertising.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Navigating the Antitrust Trial: A Journalist's Perspective
01:52 • 17min
Analyzing Antitrust Implications for DFP and Advertising Strategies
19:06 • 3min
Snap's Strategic Shift: A Move Towards Lower Funnel Advertising
22:35 • 5min
Antitrust Analysis: TikTok's Legal Battle and Political Implications
27:46 • 3min
The Future of AI Shopping: Rufus and E-commerce Evolution
30:26 • 15min