Adelaide for Publishers

The introduction of Adelaide for Publishers marks a significant development in the advertising landscape, enabling publishers to utilize attention metrics effectively. This new tool allows them to curate inventory, gain insights into audience engagement, and boost cost-per-thousand impressions (CPMs). Leading publishers like the Weather Company and NPR are already leveraging these metrics, which highlight the growing relevance of the attention economy. This advancement is expected to enhance the strategic decision-making processes for publishers seeking to optimize their advertising revenue.