Alan Chappel, a keen observer of legal issues in the ad tech space, delves into the current Google antitrust trial, unpacking its potential impacts on advertising practices. He highlights the unique challenges journalists face while covering this trial, including courtroom restrictions and industry hesitancy to engage in discussions. The conversation also touches upon Snap's shift towards lower funnel advertising and TikTok's ongoing legal battles, providing insight into the intertwining of politics and market dynamics that are shaping the future of digital advertising.