Episode 89: Alan Chappel helps put the antitrust trial in perspective
Marketecture: Get Smart. Fast.
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Snap's Strategic Shift: A Move Towards Lower Funnel Advertising
This chapter explores Snap's recent strategic updates as discussed by its CEO, including a pivot towards lower funnel advertising and new ad formats aimed at small and medium-sized businesses. The conversation highlights the challenges Snap faces in a competitive landscape dominated by major players like Facebook and TikTok.
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