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3min chapter
Episode 89: Alan Chappel helps put the antitrust trial in perspective
Marketecture: Get Smart. Fast.
Analyzing Antitrust Implications for DFP and Advertising Strategies
This chapter examines the ongoing antitrust trial related to DFP and the potential consequences of labeling it a monopoly. Discussions include the feasibility of separating DFP from Google's other services and the implications for the advertising market and its stakeholders.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode