

Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS
Sep 20, 2024
Brian O'Kelley, an ad tech expert and insight leader, dives into the intricacies of the Google antitrust case and its implications for the industry. He discusses the evolution of ad tech, including header bidding and Prebid's role against industry titans. Sustainability and privacy advances, like Google's confidential matching technology, are also examined. O'Kelley highlights the new potential of AI in media planning and the importance of integrity in the ad tech landscape amid growing corporate governance challenges.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Navigating the Ad Tech Landscape
02:13 • 22min
Analyzing the Google Antitrust Case and Ad Tech Developments
24:14 • 5min
Exploring Google's Confidential Matching: A Step Forward for Privacy in Ad Tech
28:51 • 3min
Emerging Innovations in Ad Tech: The Potential of AI in Media Planning
32:12 • 3min
Strategic Moves in Streaming and Ad Tech
34:56 • 19min