Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS
Marketecture: Get Smart. Fast.
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Emerging Innovations in Ad Tech: The Potential of AI in Media Planning
This chapter explores the launch of ViantAI and its potential to transform media planning in advertising. It highlights admiration for the demo presented by Tim and Chris, while also calling for industry leaders to present their own innovations in AI-driven media planning.
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