19min chapter

Marketecture: Get Smart. Fast. cover image

Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS

Marketecture: Get Smart. Fast.

CHAPTER

Strategic Moves in Streaming and Ad Tech

This chapter explores a potential partnership between a company and TTD for a new TV streaming device, while also discussing strategic growth opportunities in emerging markets. The conversation highlights challenges in the ad tech industry, notably focusing on a fraudulent company and the repercussions of unethical practices. Emphasizing the importance of transparency and integrity, the hosts advocate for accountability within the industry amidst a backdrop of corporate governance issues.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode