
Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS
Marketecture: Get Smart. Fast.
Strategic Moves in Streaming and Ad Tech
This chapter explores a potential partnership between a company and TTD for a new TV streaming device, while also discussing strategic growth opportunities in emerging markets. The conversation highlights challenges in the ad tech industry, notably focusing on a fraudulent company and the repercussions of unethical practices. Emphasizing the importance of transparency and integrity, the hosts advocate for accountability within the industry amidst a backdrop of corporate governance issues.
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