
Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS
Marketecture: Get Smart. Fast.
Navigating the Ad Tech Landscape
This chapter explores the evolution of header bidding and the inception of Prebid as an open-source solution, detailing the challenges faced against industry giants. It highlights the intense competition in digital advertising, focusing on Google's dominance and its implications for fair market practices. The discussion also encompasses sustainability in ad tech and the cultural shifts experienced during a merger, stressing the importance of maintaining core values amidst potential antitrust actions.
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