Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS
Marketecture: Get Smart. Fast.
Analyzing the Google Antitrust Case and Ad Tech Developments
This chapter delves into the intricacies of the Google antitrust case, assessing the potential consequences for the tech giant amidst its substantial market share. It also reviews recent developments in the ad tech sector, including new product launches and ongoing legal hurdles faced by the industry.
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