Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS
Marketecture: Get Smart. Fast.
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Exploring Google's Confidential Matching: A Step Forward for Privacy in Ad Tech
This chapter explores Google's launch of the confidential matching feature, likening it to clean room technology. It examines the implications for data sharing practices and the evolving landscape of privacy in advertising.
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