Brian O'Kelley
CEO and founder of Scope3, with a long career in ad tech. His expertise is in sustainability, AI, and angel investing.
Best podcasts with Brian O'Kelley
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Sep 20, 2024 • 54min
Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS
Brian O'Kelley, an ad tech expert and insight leader, dives into the intricacies of the Google antitrust case and its implications for the industry. He discusses the evolution of ad tech, including header bidding and Prebid's role against industry titans. Sustainability and privacy advances, like Google's confidential matching technology, are also examined. O'Kelley highlights the new potential of AI in media planning and the importance of integrity in the ad tech landscape amid growing corporate governance challenges.
Jan 23, 2024 • 37min
Ep. 12 Brian O'Kelley from Scope3 chats with AdTechGod
In this episode, Brian O'Kelley, the godfather of programmatic advertising, discusses the evolution of pricing and dynamic CPMs, the impact of AI on content creation and delivery, making collective decisions and future trends in the industry, the impact of AI on businesses and the future of the internet, GDPR, the future of ad tech, and the need for innovation.
