Brian O'Kelley

Brian O'Kelley, CEO of Scope3 and expert in carbon measurement in ad tech, discusses groundbreaking developments at his company. He dives into the transition towards AI-driven algorithms and data verification in advertising. The conversation highlights innovative brand safety solutions, the necessity of human oversight in AI, and the challenges faced by startups. O'Kelley also explores the future of custom algorithms in programmatic advertising and the evolving landscape shaped by economic shifts and consumer behaviors.

Brian O'Kelley, Co-founder and CEO of Scope3, is a renowned ad tech pioneer dedicated to decarbonizing the global economy. In this engaging conversation, he explores the evolution of digital advertising and the impact of generational shifts and AI on strategy. O'Kelley discusses the future of digital presence, questioning the sustainability of traditional websites. He also highlights the transformative role of AI in creating tailored ad experiences, the emergence of prompt engineers, and the urgency for ethical practices to reduce waste in the industry.

Brian O'Kelley, an ad tech expert and insight leader, dives into the intricacies of the Google antitrust case and its implications for the industry. He discusses the evolution of ad tech, including header bidding and Prebid's role against industry titans. Sustainability and privacy advances, like Google's confidential matching technology, are also examined. O'Kelley highlights the new potential of AI in media planning and the importance of integrity in the ad tech landscape amid growing corporate governance challenges.