Brian O'Kelley

Brian O'Kelley, an ad tech expert and insight leader, dives into the intricacies of the Google antitrust case and its implications for the industry. He discusses the evolution of ad tech, including header bidding and Prebid's role against industry titans. Sustainability and privacy advances, like Google's confidential matching technology, are also examined. O'Kelley highlights the new potential of AI in media planning and the importance of integrity in the ad tech landscape amid growing corporate governance challenges.

In this episode, Brian O'Kelley, the godfather of programmatic advertising, discusses the evolution of pricing and dynamic CPMs, the impact of AI on content creation and delivery, making collective decisions and future trends in the industry, the impact of AI on businesses and the future of the internet, GDPR, the future of ad tech, and the need for innovation.

Brian O’Kelley, founder of multiple companies including AppNexus, shares his rollercoaster entrepreneurial journey, highlighting both triumphs and setbacks. He reveals the challenges of building a real-time advertising platform that led to a $1.6B acquisition by AT&T. O’Kelley discusses his new venture, Scope 3, aimed at decarbonizing digital supply chains, emphasizing the urgent need for sustainability. He also reflects on the importance of trust and relationships in entrepreneurship, showcasing how mentorship shaped his path.