AdTechGod Pod Ep. 12 Brian O'Kelley from Scope3 chats with AdTechGod
Jan 23, 2024
In this episode, Brian O'Kelley, the godfather of programmatic advertising, discusses the evolution of pricing and dynamic CPMs, the impact of AI on content creation and delivery, making collective decisions and future trends in the industry, the impact of AI on businesses and the future of the internet, GDPR, the future of ad tech, and the need for innovation.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 5min
The Evolution of Pricing and Dynamic CPMs
05:21 • 4min
The Impact of AI on Content Creation and Delivery
09:04 • 19min
Making Collective Decisions, Educational Resources, and Future Trends in the Industry
27:52 • 5min
The Impact of AI on Businesses and the Future of the Internet
32:51 • 2min
GDPR, the Future of Ad Tech, and the Need for Innovation
34:27 • 3min