Brian O'Kelley's Visionary Role in Programmatic Advertising

Brian O'Kelley, co-founder and CEO of Scope 3, played a significant role in the invention and development of programmatic advertising. Through his work at AppNexus, he contributed to building the infrastructure that could scale with the internet and the concept of personalized content for each user. Brian's focus on dynamic pricing and finding the right ad for each person led to the invention of dynamic CPM, which is now a standard in the industry. He also highlighted the importance of consumer experience and the need to continuously improve it. Brian's commitment to making the internet a better place extends to his current venture, Scope 3, which aims to quantify the environmental impact of advertising and promote sustainability in the digital advertising landscape.