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Ep. 12 Brian O'Kelley from Scope3 chats with AdTechGod
AdTechGod Pod
The Impact of AI on Content Creation and Delivery
The speakers discuss the potential impact of AI on content creation and delivery, highlighting its benefits in optimizing performance for campaigns and expressing their belief that connected TV is the future. They also touch on the role of advertising in contributing to the environment and the concept of pricing in the carbon impact as an externality.
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