Shachar Orren, co-founder and CMO of EX.CO, transitioned from journalism to the ad tech space, aiming to boost video engagement for publishers. She delves into the rapid evolution of video consumption and highlights the necessity of customer feedback in product development. Orren discusses AI’s transformative impact on video strategies and the blurring lines between supply and demand in the ad tech realm. She also shares her personal passion for content and entertaining aspirations beyond tech, like karaoke.

We discuss the merger between Omnicom and IPG, exploring its implications for the advertising industry, clients, and smaller agencies. The conversation highlights the potential consolidation of power, financial implications, and the shift towards an AI and data-driven era in advertising. Experts share insights on how this merger may affect client relationships, agency dynamics, and the future landscape of advertising, including the opportunities for smaller agencies to thrive amidst the changes.Thank you to my guests: Arielle Garcia from Check My AdsMike Evans from MagniteBernard Urban from BCSI/Silverblade PartnersTakeawaysThe Omnicom and IPG merger represents a significant consolidation of power in the advertising industry.There are concerns about the impact of this merger on competition and smaller agencies.The merger is expected to create $750 million in cost synergies, primarily from back-office functions.Access to first-party data is a key focus, but much of it remains third-party data.The merger may lead to increased friction with clients due to potential conflicts of interest.Cash management is critical for the success of the merged entity.The advertising industry is transitioning into an AI and data-driven era.The merger could lead to more pressure on the publisher landscape and media owners.Smaller and mid-sized agencies may find new opportunities as larger agencies consolidate.The future of advertising will require agencies to adapt to changing market dynamics and client needs.

John Rogers, SVP at Nexxen, shares his rich journey in ad tech, touching on his beginnings at Advertising.com in 2002. He discusses the explosive growth of Connected TV and its significance in the advertising landscape. Transparency emerges as a vital theme for building client trust. John reveals his leadership philosophy, emphasizing accountability and team dynamics, and hints at his aspirations in education and the evolving relationship between supply and demand in the ad tech world, prioritizing data-driven solutions.

Jeromy Sonne, CEO of daypart.ai and serial entrepreneur, dives into his unexpected journey in ad tech. He highlights AI's game-changing role while stressing creativity's irreplaceable value in advertising. Jeromy discusses the widening access for small and medium businesses to tools traditionally reserved for larger firms. He envisions a future where AI simplifies ad buying and fosters a more equitable marketplace. Loyalty to quality over hype is a strong theme, drawing contrasts between personal brand experiences.

In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean. What does this deal mean for advertisers, connected TV, and the fight against walled gardens? Joining us are Aaron Goldman, CMO of Mediaocean, and Dani Cushion, CMO of Innovid, who share insider insights on how this merger will redefine data control, measurement, and ad performance. From strategic goals to branding challenges (Flashavid, anyone?), we cover it all. Don’t miss this in-depth discussion on the future of advertising!

Join industry heavyweights Tony Marlow, CMO of LG Ads, Scott Ensign, Chief Strategy Officer at Butler Till, and Shiv Gupta, Founder of U Of Digital, as they dissect The Trade Desk's upcoming Ventura OS. They explore how Ventura could revolutionize CTV advertising by solving conflicts of interest, enhancing user experience, and creating stronger partnerships. The discussion also highlights challenges in interoperability, the impact on monetization strategies, and the transformative role of AI in content discoverability. Dive into the chaos of the CTV landscape and the exciting future ahead!

Xander Katsatos, head of sales at Beeswax, delves into the dynamic world of ad tech with a focus on connected TV (CTV) trends. He shares his journey, emphasizing the importance of keeping pace with industry news. The conversation highlights challenges like fragmented content distribution and the need for effective audience targeting in CTV. Xander advocates for private marketplace deals and stresses the necessity for sales professionals to adapt to constant changes for success. His insights reflect the ever-evolving nature of digital advertising.

Tim and Chris Vanderhook dive into Viant's acquisition of Iris TV, highlighting its potential to enhance transparency and targeting in the rapidly growing CTV landscape. They discuss how this strategic move aims to bolster Viant's ad products against major competitors while allowing Iris TV to operate independently. The conversation emphasizes the critical need for advertisers to understand content at a granular level and adapt to privacy regulations shaping the future of ad tech. The excitement around Iris TV’s role in the open ecosystem is palpable!

Tyler Fitch the SVP of Partnerships at AdRise chats with AdtechGodTyler Fitch shares his extensive experience in ad tech, from his early days in sales to his expertise in programmatic, highlighting the challenges of monetization and user retention in the rapidly growing connected TV space. He attributes Tubi's success to its strong focus on user experience and personalization, which has been pivotal in maintaining engagement. As FAST platforms reshape the streaming landscape and traditional TV budgets shift towards connected TV, Tyler emphasizes the critical need to prove ROI for advertisers. He also underscores the importance of building strong industry relationships and leveraging networks for career advancement in this competitive space.TakeawaysTyler Fitch has a diverse background in ad tech, starting from sales to programmatic.Tubi's growth is attributed to its focus on user experience and personalization.The rise of FAST platforms is changing the landscape of streaming services.Monetization remains a significant challenge in the ad-supported model.Proving ROI for advertisers is crucial for the future of connected TV.Building relationships in the industry is key to career success.Tubi's Super Bowl ad significantly boosted its brand recognition.The industry is seeing a shift from traditional TV budgets to connected TV.Maintaining user engagement is essential for Tubi's continued growth.Tyler encourages professionals to lean into their networks for career advancement.Chapters00:00 Introduction to Tyler Fitch and Tubi04:25 The Growth of Tubi and FAST Platforms09:29 Challenges in Monetization and User Retention15:22 Proving ROI in Connected TV20:31 Navigating Industry Challenges and Relationships24:19 Advice for Career Growth in Ad Tech

Catherine Perloff, a platform reporter at Adweek, shares her insights on the advertising industry and its cultural dynamics. She discusses the ongoing evolution of ad tech, highlighting trends like consolidation and the challenges of ad fraud. Catherine emphasizes the growing dominance of walled gardens and their impact on open web publications. The conversation also touches on AI's transformational role in journalism and the necessity for quality amidst a flood of digital content. Ultimately, it’s a balancing act of innovation and maintaining high standards.