In this episode, Oren Kaniel, CEO and co-founder of AppsFlyer, shares insights into the evolution of mobile attribution and marketing analytics over the past 14 years. He discusses the initial gap in the market that led to the creation of AppsFlyer, the pivotal moments that validated their approach, and the challenges faced in navigating user privacy regulations. Oren emphasizes the importance of passion and persistence in entrepreneurship, highlighting how these qualities have driven him and his team to innovate and adapt in a rapidly changing industry.TakeawaysOren Kaniel co-founded AppsFlyer to address a gap in mobile attribution.The mobile app ecosystem lacked measurement tools, leading to ineffective marketing strategies.The 'aha moment' for AppsFlyer came when they revealed the inefficacy of ad clicks and impressions.Privacy regulations have significantly impacted data collection and attribution methods.Oren emphasizes the importance of passion in driving innovation and overcoming challenges.The mobile marketing landscape is evolving towards multi-channel solutions.AppsFlyer has become a leader in privacy-enhancing technologies for measurement.The company faced initial skepticism from investors about the viability of mobile attribution.Oren's journey reflects the importance of resilience in entrepreneurship.The future of mobile marketing will focus on privacy-preserving measurement solutions.Chapters00:00 The Birth of AppsFlyer05:11 Identifying Market Gaps10:58 The Aha Moment in Attribution14:50 Navigating Privacy Regulations20:03 The Future of Mobile Marketing25:04 Passion and Persistence in Entrepreneurship Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s episode of The Refresh News, Kait from Marketecture unpacks the countdown to TikTok’s next ban deadline, Facebook’s surprising return to its roots, and Meta’s controversial push for principal-based media buying. It’s a blend of tech speculation, platform nostalgia, and some hard-hitting ad industry strategy.This week’s highlights: TikTok + Perplexity? – With only days until the next ban deadline, Perplexity is pitching a future where TikTok becomes an AI-fueled search powerhouse. Imagine contextual Q&A built into your video feed, creator discovery powered by real user questions, and cross-platform personalization. Is it wishful thinking? Maybe. But it would be a bold reset for the social ecosystem. Facebook goes back to basics – Meta execs have finally admitted what users have been saying for years: we just want to see our friends. Facebook is reintroducing a dedicated feed for friends and family content. It’s a move driven by declining engagement and the growing sense that AI-generated filler isn't cutting it. Principal-based media buying – Meta is enticing major holding companies with bulk inventory deals, letting agencies buy media in advance and resell it to clients. Critics say it sacrifices transparency and trust. Supporters say it drives performance and margin. Either way, it signals a more aggressive monetization strategy as economic pressures mount. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while also addressing the challenges of maintaining work-life balance. Heather provides valuable insights into the future of the industry and the significance of collaboration in solving complex problems.TakeawaysHeather's journey began in mobile marketing before transitioning to ad tech.The importance of education in sales and client relationships.MadTech focuses on product and data consultancy in the AdTech and MarTech space.A shift from checkbox solutions to intentional investment in technology.The convergence of AdTech and MarTech is becoming more pronounced.Efficiency is a key trend in the industry, driven by client needs.AI is playing a significant role in enhancing product development.Personal relationships are crucial in the ad tech industry.Finding balance in life is a continuous challenge for professionals.Connectivity between platforms is essential for future success.Chapters00:00 Introduction to Heather Macaulay and Her Journey03:01 Career Path and Industry Insights06:05 MadTech's Culture and Team Dynamics08:50 The Future of AdTech and MarTech11:57 The Shift Towards Efficiency in the Industry14:55 Personal Connections in AdTech17:56 Finding Balance in a Demanding Industry20:55 Key Takeaways and Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week explores Claude's new web search feature, finally catching up with its competitors. Apple TV+ faces a staggering $1 billion loss, sparking debates about its broader strategic direction. The podcast also addresses the evolving ad tech landscape, as AI and changing consumer habits challenge traditional programmatic methods. Advertisers are striving for greater transparency and control over their data. Meanwhile, the lines between various advertising vendors are blurring, requiring fresh differentiation strategies.

In this episode of Refresh by Marketecture Media, host AdTechGod speaks with Grant Parker, President at The new Innovid, about the recent rebranding following Mediaocean's acquisition of Innovid. They discuss the significance of the merger, the strategic choice of the name Innovid, and the future direction of the company, focusing on innovation, transparency, and the integration of capabilities from both Innovid and Flashtalking. The conversation highlights the evolving advertising technology space and the company's commitment to providing clients with a comprehensive, omni-channel solution.TakeawaysThe rebranding to Innovid reflects a commitment to innovation.The merger aims to provide brands with better choices in advertising technology.There is a significant shift towards CTV and AI in advertising.Transparency in brand-consumer connections is increasingly demanded.The merger combines the strengths of Innovid and Flash Talking.Clients will experience immediate benefits from the merger.The focus is on scaling personalization across all screens.Innovid is now the second largest independent ad server.The integration will enhance creative delivery and measurement capabilities.The future of advertising lies in an omni-channel operating system.Chapters00:00 Introduction to Innovid's Rebranding03:00 Industry Shifts and the Merger's Significance06:00 Integration Plans and Future Innovations Learn more about your ad choices. Visit megaphone.fm/adchoices

In this engaging chat, Molly McArdle, SVP Marketplace at Sonobi and ad tech veteran, shares her journey from startup novice to industry leader. She dives into the challenges and rewards of startup culture, emphasizing the need for demand transparency in advertising. AI's growing role in enhancing inventory quality is another hot topic. Molly also discusses motivation strategies, the vital sense of community service, and the triumphs and challenges faced by women in ad tech, highlighting the importance of confidence and assertiveness.

In this episode of The Refresh, Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3’s AI-driven innovations to Meta’s new fact-checking approach and the latest on TikTok’s uncertain future.This week’s highlights: Scope3’s AI-powered announcements – A new Agentic Advertising Platform and brand standards designed to optimize media buying and reduce carbon emissions AI’s impact on advertising jobs – How AI agents could replace traditional media roles Meta launches Community Notes – A new fact-checking system inspired by X, with an uncertain road ahead Publicis wins Coca-Cola’s media business – Consolidating its dominance in performance media TikTok’s April 5 deadline approaches – Oracle emerges as a frontrunner, but China’s approval remains a major obstacle NBC’s massive Olympics deal – A pivotal moment for media strategy and execution Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative production. The conversation emphasizes the need for measurement in advertising effectiveness and the future of TV as a viable platform for all businesses.TakeawaysUniversal Ads aims to simplify TV advertising for SMBs.The partnership with Ramp allows businesses to access TV advertising easily.Premium video content is crucial for effective advertising.AI is being leveraged to create ads and streamline production.TV advertising can be as accessible as social media ads.A budget of $500 can get businesses started with TV ads.Measurement of TV ad performance is essential for proving value.Creative production challenges for SMBs are being addressed with AI.TV advertising can enhance the effectiveness of social media ads.The future of TV advertising looks promising for all business sizes.Chapters00:00 Introduction to the Podcast and Guest01:28 Making TV Advertising Accessible to SMBs04:46 The Role of Premium Video in Advertising07:31 Leveraging AI for Creative Production08:51 The Future of TV Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

Meagan Myers, the Director of Account Management & Partnership at AMC Networks, shares her fascinating journey from SpotX to the forefront of the ad tech landscape. She delves into AMC's unique strategies to engage audiences across multiple platforms and the critical role of partnerships in driving success. Meagan highlights the challenges of adapting to changing viewer habits in the streaming industry. Plus, her dream of opening a wine and cheese store showcases her love for community and connection.

This week, big moves in ad tech are shaking things up! T-Mobile expands its ad business by acquiring Blis, focusing on privacy and omnichannel strategies. Viant's purchase of Lockr aims to boost publishers' use of first-party data with alternative IDs. Publicis strengthens its market position with the acquisition of Lotame, bringing in 4 billion consumer profiles. Plus, the challenges surrounding scaling identity solutions in ad tech take center stage. Finally, the implications of Google’s ongoing legal battles are explored!