AdTechGod Pod

Danilo Tauro, Managing Partner at Aperium Ventures, brings a wealth of experience from Procter & Gamble, Amazon Ads, and Uber Eats Advertising. He shares his unexpected journey from engineering to ad tech, driven by his passion for technology. Danilo discusses the evolving landscape of the ad tech industry, spotlighting growth areas like CTV and retail media. He highlights the pivotal role of AI in streamlining workflows and enhancing engagement, while also emphasizing transparency in the programmatic supply chain and the importance of solving brand-specific problems for startups.

They say everyone gets their day in court. For Big Tech, it’s looking more like a reckoning. Kait from the Refresh reports on this weeks news. This Week’s Breakdown: Meta on trial — Zuck, Sandberg, and Mosseri take the stand as the FTC argues Meta bought Instagram to “neutralize” a competitor. Old emails. Big receipts. Google found guilty — A federal judge rules Google’s ad tech stack (DFP + AdX) violated antitrust laws. Remedy phase is next… and yes, Chrome’s on the table. The stakes? Massive. Think forced divestitures, self-preferencing bans, and a playbook rewrite for AdTech. History rhymes — This is the biggest antitrust heat since Microsoft in ’98. But the market’s bigger, the stakes are higher, and the FTC isn’t backing down. Future watch — If Google and Meta are Act I, who's Act II? OpenAI? Apple? The next decade’s already heating up. Kait’s closing note? “Get a good lawyer.” (T. Swift said it best.) Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Erika Lamoreaux, a seasoned marketer with over 20 years of experience, as she shares insights from her role at Workday. She discusses the evolving landscape of brand marketing within ad tech, emphasizing the importance of storytelling and data utilization. Erika highlights authentic brand storytelling in B2B marketing, along with strategies to reach audiences reluctant to convert. She also touches on the impact of nostalgia in marketing, AI's role in consumer engagement, and the challenges of balancing brand building with budget constraints. A must-listen for aspiring marketers!

In this episode of The Refresh, AdTechGod interviews Per Sandell, VP of Product at Spotify, discussing the launch of Spotify's ad exchange and its implications for advertisers and creators. They explore the importance of owning ad tech, the rise of generative AI in advertising, and how Spotify is building a strong user culture. The conversation also touches on quality control in advertising inventory and the shift towards performance advertising, highlighting Spotify's innovative approaches to meet the needs of advertisers.Takeaways Spotify launched its ad exchange to meet customer demand for programmatic buying. Owning ad tech allows for better control and relevance in advertising. Generative AI is rapidly being adopted in Spotify's advertising solutions. Spotify's user base is highly engaged and loyal, creating a unique advertising environment. Quality control in advertising inventory is crucial for maintaining advertiser trust. Spotify is transitioning towards performance advertising while maintaining brand focus. The emotional connection to music enhances advertising effectiveness. Spotify's logged-in user platform provides valuable data for advertisers. Innovative ad formats are being developed to enhance user engagement. Feedback from the industry is welcomed to improve Spotify's advertising solutions. Chapters00:00 Introduction to The Refresh Podcast01:30 Spotify's Programmatic Advertising Launch04:58 The Importance of Owning Ad Tech07:49 Generative AI in Advertising09:34 Building a Strong User Culture12:01 Quality Control in Advertising Inventory15:08 Shifting Focus to Performance Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AdTechGod Podcast, host AdTech God speaks with Moe Chughtai, the global vice president at MIQ, about his journey in the advertising industry, the evolution of connected TV (CTV) and streaming, and the importance of data and measurement in advertising strategies. They discuss the transition from traditional linear TV to streaming platforms, the role of AI in sales enablement, and the future trends in the advertising space. Mo shares insights on the collaborative nature of the industry and the excitement that comes with constant change.Takeaways Moe Chughtai is a child of immigrants, shaping his worldview. He transitioned from a potential medical career to marketing. MIQ has grown from 200 to 1500 employees in eight years. The importance of personal connections in corporate culture. CTV is becoming a primary platform for marketers. Brands are looking for total video strategies, not just CTV. AI is transforming sales enablement in advertising. Collaboration is key in the evolving ad tech landscape. The advertising industry is experiencing significant maturity. Constant change in advertising keeps professionals engaged. Chapters00:00 Introduction to Moe Chughtai and MIQ01:36 Moe’s Journey into Advertising04:01 Transition from Adobe to MIQ07:36 The Evolution of CTV and Streaming10:17 Bridging the Gap: Data and Measurement in Advertising12:54 Balancing Linear and CTV Strategies15:05 Future Trends in Streaming and AI20:58 The Excitement of the AdTech Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Refresh by Marketecture, Kait breaks down a whirlwind of developments: from Google’s search experience to Walmart’s aggressive retail media push and the economic signals impacting advertising decisions.This week’s highlights: • Google’s AI Mode & Multimodal Search – Search continues to evolve with multimodal inputs like image, video, and text now available through Google’s experimental AI Mode. This shift signals a SERP-less future, pushing advertisers to rethink how their content and brands remain discoverable in an increasingly chat-based, multimodal environment. • Walmart’s Retail Media Demands – Despite lackluster performance, Walmart is pressuring brands to increase ad spend across its retail media network—up to 75% in some cases. With threats of shelf visibility on the line, brands are stuck deciding between playing the game or protecting their budgets. • Tariffs & Market Instability – A new wave of global tariffs—particularly on Chinese goods and potentially retaliatory actions from the EU—could create ripple effects for tech and ad companies like Google, Meta, and Amazon. With economic volatility rising, advertisers are urged to stay steady, focus on proven strategies, and avoid overreacting to the noise. • Consumer Spending Shifts – Spending is increasingly concentrated among top earners, while discretionary budgets shrink and savings rates decline. Brands are adjusting investments, leaning into performance and programmatic channels and pulling back from less measurable environments. • AI, Automation & Efficiency – With AI maturing and becoming more accessible, brands are adopting tools to reduce costs, improve targeting, and navigate an unpredictable media environment more effectively. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this engaging conversation, Lauren Wetzel, CEO of InfoSum and a pioneer in data collaboration, shares insights following her company’s acquisition by WPP. She discusses the pivotal role of data collaboration in advertising and emphasizes the necessity of privacy and control in data usage. Lauren highlights how AI is revolutionizing marketing strategies, moving beyond traditional identity-based methods. The tech capabilities of InfoSum promise to enhance client services and drive efficiency, setting a new standard for audience building in the industry.

Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, blends her psychology background with ad tech expertise. She emphasizes the critical role of human connection in building trusted partnerships. Ali reflects on her career journey and the importance of creative strategies in advertising. She discusses the evolving ad tech landscape, highlights the integration of AI, and shares insights on maintaining work-life balance, illustrating the continuous effort needed to harmonize personal passions and professional commitments.

In this week’s episode of The Refresh, Kait from Marketecture dives into a chaotic mix of acquisition rumors, ad fraud allegations, new tech rollouts, and a shift in how advertisers think about data and identity. From TikTok’s uncertain future to Spotify’s programmatic power play, here’s what went down.This week’s highlights: TikTok’s next owner? – Amazon, Applovin, and even a Trump-backed billionaire consortium are in the mix. Applovin’s algorithmic advantage and Amazon’s ecomm ambitions make them viable contenders—but antitrust and politics muddy the waters. No matter who ends up with TikTok, creators and advertisers should brace for disruption. Analytics vs. Verification Vendors (Again) – A new 240-page report alleges IAS, DoubleVerify, and HUMAN failed to block millions of ad impressions from known bots. The vendors clapped back, calling the findings flawed and unsubstantiated. Meanwhile, Analytics continues to expose weak points in media quality across the ecosystem, even if some argue the system is working “as designed.” Spotify launches the Spotify Ad Exchange (SAX) – The long-anticipated exchange is here, giving advertisers more control over targeting, measurement, and creative—plus the ability to generate AI-powered audio on-platform. It’s a clear move to democratize access and tap into the growing SMB market. WPP acquires InfoSum – WPP is going all in on federated data collaboration and AI-based targeting. With cookies fading and identifiers under scrutiny, the future of audience segmentation may lie in machine learning models and predictive behaviors—not user IDs. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oren Kaniel, CEO and co-founder of AppsFlyer, shares his journey through the realm of mobile attribution and analytics. He discusses how the lack of measurement tools inspired AppsFlyer and highlights significant milestones in their evolution. Oren provides insights on adapting to privacy regulations while maintaining effective data collection. He emphasizes the importance of passion in entrepreneurship and reflects on the future of mobile marketing, focusing on privacy-preserving measurement solutions, and the need for innovation in a rapidly changing landscape.