Ep. 91 Protect the Publisher: Walt Dublin on Monetization, AI & Mission-Driven Media

In this episode of the AdTechGod Pod, host AdTechGod interviews Walt Dublin, Vice President of Enterprise Publisher Development at Raptive.

Walt shares his journey into the ad tech industry, discussing the evolution of publisher partnerships, the impact of AI on content monetization, and the importance of diversity in the tech space. He emphasizes the need to protect publishers and their content while also highlighting innovative changes within the industry. The conversation concludes with Walt expressing his passion for education and mentorship.

Takeaways

• Walt Dublin's journey into ad tech began 14 years ago.
• He became the top salesperson at his first company within six months.
• The landscape for publishers has changed significantly over the years.
• Publishers now conduct more due diligence before partnerships.
• Raptive focuses on helping mid-tier publishers monetize effectively.
• AI and crawlers pose challenges for content creators.
• Diversity in tech leads to better problem-solving and innovation.
• Raptive advocates for the protection of journalists and their content.
• Publishers are innovating to enhance user experience and revenue.
• Walt is passionate about education and mentoring young people.

Chapters

00:00 Introduction to AdTech and Walt Dublin

02:27 Walt's Journey in AdTech

05:20 The Evolution of Publisher Partnerships

08:36 Protecting Publishers in the Age of AI

11:25 Innovations and Changes in Publishing

14:21 Diversity in AdTech and Its Importance

20:59 Passions Beyond AdTech

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