Doug Campbell, Chief Strategy Officer at DoubleVerify, and Ron Jacobson, Co-Founder and CEO of Rockerbox, dive into the game-changing acquisition of Rockerbox by DoubleVerify. They discuss how this move enhances measurement capabilities in digital advertising, emphasizing the crucial need for transparency. The conversation highlights the challenges of tracking campaign effectiveness across channels, and the benefits Rockerbox's technology brings for better data insights. They also talk about the importance of integrating data for informed advertising decisions.

Vanessa Otero, CEO of Ad Fontes Media, shares her fascinating journey from patent attorney to media bias expert. She discusses the rise of partisan media and its impact on journalism. Otero highlights how advertisers often block valuable news content due to keyword filtering, advocating for a more nuanced approach. She also challenges the notion that negativity in news should be avoided, suggesting it can enhance audience engagement and ad performance. This thoughtful conversation navigates the intertwining of free speech, advertising, and reliable journalism.

AdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Television (CTV) and its impact on advertising, as well as the role of AI in transforming the advertising landscape. Kathy concludes by reflecting on changing consumer habits and the evolution of content consumption.TakeawaysNetworking is key to success in any industry.Women often face unique challenges in balancing work and family.The advertising landscape is rapidly evolving with CTV.AI is transforming how advertising campaigns are executed.Building relationships is a long-term investment.Mentorship can significantly impact career growth.Work-life balance is often a myth, especially for women.Consumer behavior is changing with new technology.Binge-watching has changed how we consume content.The future of advertising will be driven by programmatic transactions.Chapters00:00 Introduction to Kathy Argyriou and Her Journey05:51 The Importance of Networking and Mentorship11:19 Challenges Faced by Women in the Industry17:41 The Rise of Connected Television (CTV)22:54 The Future of Advertising and AI's Role25:24 Changing Consumer Habits and Content Consumption Learn more about your ad choices. Visit megaphone.fm/adchoices

In this engaging discussion, Kelly McMahon, SVP at LG Ad Solutions and a dynamic leader in the ad tech sphere, shares her journey from marketing to her role in connected TV. She dives into the evolution of CTV and the transformative impact of AI on advertising experiences. Kelly highlights the necessity of adapting to change, focusing on consumer behavior, and enhancing measurement practices. Relationships are crucial in this fast-paced industry, and Kelly believes that with every challenge comes a new opportunity for growth.

Rob Wilk, Yahoo's Chief Revenue Officer with a robust 30-year background in advertising, dives deep into Yahoo's cultural revival and the integration of AI in ad solutions. He shares insights from his early career and highlights the importance of personal connections in the industry. Rob also emphasizes brand loyalty and the joy found in advertising, viewing AI as a tool for enhancing creativity rather than a threat. His reflections on teamwork and positivity outline a vibrant future for Yahoo and the advertising landscape.

AdTechGod interviews Vitaly Pecherskiy, CEO of StackAdapt, discussing the company's recent funding of $235 million, its innovative approach to advertising technology, and the importance of company culture.Vitaly shares insights on how StackAdapt aims to accelerate growth for its clients through their core pillars of Solutions, Automation and Experience while maintaining a focus on responsible advertising practices.TakeawaysStackAdapt focuses on accelerating growth for its customers.The company culture is shaped by every employee's actions.AI and automation are key areas of investment for StackAdapt.StackAdapt aims to be a growth technology platform, not just a DSP.The company has a diverse customer base across various industries.Funding will be used for research, development, and global distribution.Vitaly emphasizes the importance of customer acquisition as a fundamental truth.StackAdapt's approach is to be distinctly unique in creating value.The company is not overly concerned with competitors, focusing instead on self-improvement.Future product launches are planned to enhance StackAdapt's offerings.Chapters00:00 Introduction to Market Texture and Upcoming Events01:00 Vitaly Pecherskiy and StackAdapt Overview06:49 Funding and Future Plans for StackAdapt10:50 Company Culture and Employee Engagement15:04 Automation, AI, and Responsible Advertising18:57 Vision for the Future and Competitive Landscape Learn more about your ad choices. Visit megaphone.fm/adchoices

Dave Simon, Vice President of Sales at Viant, shares his journey from media buyer to a key player in programmatic advertising. He discusses the challenges the industry faced during the pandemic, emphasizing the need for adaptability. The conversation dives into how AI and connected TV (CTV) are revolutionizing advertising, highlighting the importance of identity and privacy in a cookie-less world. Dave also stresses the significance of human connections in ad tech and the continuous learning required to stay ahead in this rapidly evolving landscape.

David Cohen, CEO of the Interactive Advertising Bureau (IAB), joins AdTechGod to wrap up the 2025 IAB ALM event in Palm Desert. We discuss the highlights of the conference, including the potential for a national data privacy law, the creative revival driven by generative AI, and the rise of multiple identity solutions. You’ll also find out why sustainability and DEI are more critical than ever and learn how the IAB is helping marketers tackle today’s toughest privacy challenges. Finally, David shares where the next IAB ALM gatherings will be held, so you can start planning.TakeawaysAI is fundamentally changing media buying and measurement.The advertising industry must diversify its strategies post-cookie.Regulatory challenges are increasing with state-specific privacy laws.A national data privacy law could simplify compliance for advertisers.Creativity in advertising is being revitalized by generative AI.The future of advertising will involve multiple identity solutions.Sustainability and DEI are critical issues that need attention.The IAB is actively working on tools to help the industry navigate privacy laws.San Antonio will be the new host city for IAB ALM in 2027 and 2028.The advertising industry must adapt quickly to changing consumer behaviors.Chapters00:00 Introduction to the Advertising Landscape01:29 AI's Impact on Media Buying and Creativity07:01 Navigating Cookie Deprecation and Identity Solutions10:08 Regulatory Challenges in Advertising16:02 Future of the IAB ALM and Industry Trends Learn more about your ad choices. Visit megaphone.fm/adchoices

Host AdTech God speaks with Mark McEachran, Senior Vice President of Product Management at Yieldmo. They discuss Mark's journey in the ad tech industry, the importance of building and innovation, and the challenges faced in product management. Mark shares various insights , the impact of privacy regulations, and the future of cross-media advertising. The conversation highlights the transformative experiences Mark has had at various companies, particularly at Rubicon Project, and reflects on the legacy of cookies in digital advertising.TakeawaysMark's journey in ad tech began in the early 2000s.Building products in ad tech is both challenging and rewarding.Transformative experiences at Rubicon Project shaped Mark's career.The ad tech landscape is evolving with blurred lines between buy and sell sides.Innovation is crucial in a competitive market.Privacy regulations are a significant challenge for product managers.Cross-media advertising presents new growth opportunities.The legacy of cookies is still felt in the industry.Mark emphasizes the importance of household targeting in the future.Collaboration and transparency within teams lead to better outcomes.Chapters00:00 Introduction to Ad Tech and Mark McEachran01:18 Mark's Journey in Ad Tech04:45 The Joy of Building in Ad Tech08:09 Transformative Experiences at Rubicon Project10:41 Navigating the Evolving Landscape of Ad Tech15:57 Challenges in Product Management and Innovation19:13 Future Growth Opportunities in Cross-Media Advertising26:23 Reflections on Industry Changes and the Cookie's Legacy Learn more about your ad choices. Visit megaphone.fm/adchoices

In my conversation with Jennifer Q. Chen, President and Chief Revenue Officer at Connatix, we explore her path in the ad tech industry, examine what Connatix’s recent merger with JWP (JW Player) means for the video and technology space, and discuss key topics such as adtech fundamentals, AI-powered content discovery, and the importance of community.Jenn shares insights on finding happiness in a fast-paced work environment and the challenges and opportunities that lie ahead in the advertising space.Takeaways The merger of Connatix and JW Player is a significant development in the ad tech industry. Jenn Chen's journey from banking to ad tech highlights the diverse paths into the industry. Understanding the fundamentals of ad tech is crucial for success as a revenue leader. The community in the ad tech space is supportive and collaborative. AI is transforming content discovery but also presents challenges for traditional publishing. The future of advertising lies in contextual and creative data strategies. Mergers and acquisitions are a constant in the ad tech landscape. Finding joy in work is essential, even in a fast-paced environment. The evolution of video technology is reshaping advertising strategies. Change is the only constant in the ad tech industry. Chapters00:00 Introduction to the Ad Tech Landscape02:14 Jenn Chen's Journey in Ad Tech06:51 The Merger of Connatix and JW Player10:28 Understanding the Ad Tech Ecosystem12:46 The Evolution of Video Technology15:51 Future Opportunities in Advertising19:29 The Role of AI in Content Discovery23:27 Community and Longevity in Ad Tech27:17 Finding Happiness in a Fast-Paced Industry Learn more about your ad choices. Visit megaphone.fm/adchoices