Ep. 93 The Future of Audio is Now with Ari Stein from SiriusXM

Ari Stein has been with SiriusXM Media for over 13 years, evolving from an account executive to a senior director.

The audio industry has seen tremendous growth, particularly in podcasting and streaming.

Audio advertising is becoming more recognized for its impact on both upper and lower marketing funnels.

The shift from traditional media buying to digital audio is happening, but at a slower pace than desired.

Smart speakers have significantly contributed to the growth of audio consumption.

Audio provides a unique opportunity for brands to connect with consumers in a personal way.

Company culture plays a crucial role in employee satisfaction and retention.

The demand for audio content continues to grow, presenting opportunities for marketers.

Ari believes in the importance of education in the audio space to drive recognition and investment.

Balancing work and personal life is essential, and Ari finds motivation in his family and team.