AdTechGod Pod

This week explores Claude's new web search feature, finally catching up with its competitors. Apple TV+ faces a staggering $1 billion loss, sparking debates about its broader strategic direction. The podcast also addresses the evolving ad tech landscape, as AI and changing consumer habits challenge traditional programmatic methods. Advertisers are striving for greater transparency and control over their data. Meanwhile, the lines between various advertising vendors are blurring, requiring fresh differentiation strategies.

In this episode of Refresh by Marketecture Media, host AdTechGod speaks with Grant Parker, President at The new Innovid, about the recent rebranding following Mediaocean's acquisition of Innovid. They discuss the significance of the merger, the strategic choice of the name Innovid, and the future direction of the company, focusing on innovation, transparency, and the integration of capabilities from both Innovid and Flashtalking. The conversation highlights the evolving advertising technology space and the company's commitment to providing clients with a comprehensive, omni-channel solution.TakeawaysThe rebranding to Innovid reflects a commitment to innovation.The merger aims to provide brands with better choices in advertising technology.There is a significant shift towards CTV and AI in advertising.Transparency in brand-consumer connections is increasingly demanded.The merger combines the strengths of Innovid and Flash Talking.Clients will experience immediate benefits from the merger.The focus is on scaling personalization across all screens.Innovid is now the second largest independent ad server.The integration will enhance creative delivery and measurement capabilities.The future of advertising lies in an omni-channel operating system.Chapters00:00 Introduction to Innovid's Rebranding03:00 Industry Shifts and the Merger's Significance06:00 Integration Plans and Future Innovations Learn more about your ad choices. Visit megaphone.fm/adchoices

In this engaging chat, Molly McArdle, SVP Marketplace at Sonobi and ad tech veteran, shares her journey from startup novice to industry leader. She dives into the challenges and rewards of startup culture, emphasizing the need for demand transparency in advertising. AI's growing role in enhancing inventory quality is another hot topic. Molly also discusses motivation strategies, the vital sense of community service, and the triumphs and challenges faced by women in ad tech, highlighting the importance of confidence and assertiveness.

In this episode of The Refresh, Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3’s AI-driven innovations to Meta’s new fact-checking approach and the latest on TikTok’s uncertain future.This week’s highlights: Scope3’s AI-powered announcements – A new Agentic Advertising Platform and brand standards designed to optimize media buying and reduce carbon emissions AI’s impact on advertising jobs – How AI agents could replace traditional media roles Meta launches Community Notes – A new fact-checking system inspired by X, with an uncertain road ahead Publicis wins Coca-Cola’s media business – Consolidating its dominance in performance media TikTok’s April 5 deadline approaches – Oracle emerges as a frontrunner, but China’s approval remains a major obstacle NBC’s massive Olympics deal – A pivotal moment for media strategy and execution Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative production. The conversation emphasizes the need for measurement in advertising effectiveness and the future of TV as a viable platform for all businesses.TakeawaysUniversal Ads aims to simplify TV advertising for SMBs.The partnership with Ramp allows businesses to access TV advertising easily.Premium video content is crucial for effective advertising.AI is being leveraged to create ads and streamline production.TV advertising can be as accessible as social media ads.A budget of $500 can get businesses started with TV ads.Measurement of TV ad performance is essential for proving value.Creative production challenges for SMBs are being addressed with AI.TV advertising can enhance the effectiveness of social media ads.The future of TV advertising looks promising for all business sizes.Chapters00:00 Introduction to the Podcast and Guest01:28 Making TV Advertising Accessible to SMBs04:46 The Role of Premium Video in Advertising07:31 Leveraging AI for Creative Production08:51 The Future of TV Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices

Meagan Myers, the Director of Account Management & Partnership at AMC Networks, shares her fascinating journey from SpotX to the forefront of the ad tech landscape. She delves into AMC's unique strategies to engage audiences across multiple platforms and the critical role of partnerships in driving success. Meagan highlights the challenges of adapting to changing viewer habits in the streaming industry. Plus, her dream of opening a wine and cheese store showcases her love for community and connection.

This week, big moves in ad tech are shaking things up! T-Mobile expands its ad business by acquiring Blis, focusing on privacy and omnichannel strategies. Viant's purchase of Lockr aims to boost publishers' use of first-party data with alternative IDs. Publicis strengthens its market position with the acquisition of Lotame, bringing in 4 billion consumer profiles. Plus, the challenges surrounding scaling identity solutions in ad tech take center stage. Finally, the implications of Google’s ongoing legal battles are explored!

Doug Campbell, Chief Strategy Officer at DoubleVerify, and Ron Jacobson, Co-Founder and CEO of Rockerbox, dive into the game-changing acquisition of Rockerbox by DoubleVerify. They discuss how this move enhances measurement capabilities in digital advertising, emphasizing the crucial need for transparency. The conversation highlights the challenges of tracking campaign effectiveness across channels, and the benefits Rockerbox's technology brings for better data insights. They also talk about the importance of integrating data for informed advertising decisions.

Vanessa Otero, CEO of Ad Fontes Media, shares her fascinating journey from patent attorney to media bias expert. She discusses the rise of partisan media and its impact on journalism. Otero highlights how advertisers often block valuable news content due to keyword filtering, advocating for a more nuanced approach. She also challenges the notion that negativity in news should be avoided, suggesting it can enhance audience engagement and ad performance. This thoughtful conversation navigates the intertwining of free speech, advertising, and reliable journalism.

AdTech God speaks with Kathy Argyriou, Head of Publisher Sales at Freewheel. Kathy shares her journey in the advertising industry, emphasizing the importance of networking and mentorship. She discusses the unique challenges women face in the industry, particularly regarding work-life balance. The conversation shifts to the rise of Connected Television (CTV) and its impact on advertising, as well as the role of AI in transforming the advertising landscape. Kathy concludes by reflecting on changing consumer habits and the evolution of content consumption.TakeawaysNetworking is key to success in any industry.Women often face unique challenges in balancing work and family.The advertising landscape is rapidly evolving with CTV.AI is transforming how advertising campaigns are executed.Building relationships is a long-term investment.Mentorship can significantly impact career growth.Work-life balance is often a myth, especially for women.Consumer behavior is changing with new technology.Binge-watching has changed how we consume content.The future of advertising will be driven by programmatic transactions.Chapters00:00 Introduction to Kathy Argyriou and Her Journey05:51 The Importance of Networking and Mentorship11:19 Challenges Faced by Women in the Industry17:41 The Rise of Connected Television (CTV)22:54 The Future of Advertising and AI's Role25:24 Changing Consumer Habits and Content Consumption Learn more about your ad choices. Visit megaphone.fm/adchoices