AdTechGod Pod

Ep. 77 30 Years of Chaos, Change & Curation A Candid Conversation with Bob Regular

May 6, 2025
Bob Regular, CEO and founder of InfoLinks, brings three decades of digital media experience to the table. He shares insights on the rapidly evolving ad tech landscape, the importance of developing direct publisher relationships, and the need for transparency in advertising. Bob discusses how AI and connected TV are transforming creative processes and workflows. He also highlights the challenges publishers face in monetization and the decline of ad arbitrage, all while navigating the chaos and excitement of entrepreneurship in this ever-changing industry.
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ANECDOTE

Early Digital Media Beginnings

  • Bob Regular started his digital media journey in 1995 by building websites and learning coding at Penn State.
  • He built the first website for a TV station in 1996, gaining early hands-on experience despite initial skepticism from management.
ANECDOTE

Ad Tech Startup and Media Attention

  • Bob Regular's early ad tech experience included building an ad network that inserted ads into software during dial-up internet days.
  • His company drew media attention, including a Washington Post front page story questioning if he was "watching you."
INSIGHT

Need for Proprietary Ad Tech Platforms

  • Ad tech platforms grow but commoditize quality and performance, reducing competitive edge.
  • Owning a proprietary platform allows customization and differentiation critical for real advantage.
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