AdTechGod Pod
Ep. 77 30 Years of Chaos, Change & Curation A Candid Conversation with Bob Regular
May 6, 2025
Bob Regular, CEO and founder of InfoLinks, brings three decades of digital media experience to the table. He shares insights on the rapidly evolving ad tech landscape, the importance of developing direct publisher relationships, and the need for transparency in advertising. Bob discusses how AI and connected TV are transforming creative processes and workflows. He also highlights the challenges publishers face in monetization and the decline of ad arbitrage, all while navigating the chaos and excitement of entrepreneurship in this ever-changing industry.
34:47
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Quick takeaways
- Bob Regular emphasizes the importance of building direct relationships between publishers and advertisers to enhance efficiency and value creation in ad tech.
- The podcast highlights the transformative impact of AI on advertising, particularly in creative optimization and adapting to new consumer behaviors.
Deep dives
The Disruption in Media Verification and Measurement
Media verification and measurement are experiencing significant changes, with traditional methods giving way to performance advertising models. The emergence of AI technologies has reshaped brand safety considerations and moved the industry focus toward attention metrics rather than mere viewability. A new framework called Adelaide AU has been introduced, likened to a credit score for media, allowing advertisers to assess the quality of ad placements before campaigns launch. This shift aims to streamline investment strategies, ultimately benefiting advertisers with more informed decisions about ad placements.
